I help organizations create, develop and deploy their value proposition(s). I do this by:
- Making sure your value proposition is clear and compelling to your customers
- and that every member of (and communication from) your organization effectively delivers your value proposition.
To deliver my own value proposition, I use a model of persuasion that incorporates both centuries-old wisdom and recent developments in modern neuroscience.
My work is multi-disciplinary and often fits into these buckets:
- Strategic Planning
- Marketing Strategy
- Customer Experience Strategy
- Message/Content Development
- Marketing Communications
- Sales, Brand and Communication Training
- Sales Process Improvement