Category blog

A Manifesto for Practical Communications

This is the durable wisdom I have accumulated from twenty years of working with words, business problems and communication strategy. It is the core of both what I do and what I believe. 1. That which is boring is ignored.…

A 2,500 year-old tool for better messaging

It’s old. It’s Greek. And, unsurprisingly, it involves geometry. But let’s save the history lesson for the appendix and jump right in. Fundamentally, there are three ways to persuade someone. These are called modes of persuasion or rhetorical appeals. Any…

How to Write “Self-Closing” Proposals

A self-closing proposal is written so that it is easy to say yes to. This means that after reading the first paragraph, or even just the first sentence, your case has been made. Saying ‘no’ is always easy. It is…