Category portfolio

Helpful Guide to Potato Guns

Pressurizing PVC Pipe is incredibly dangerous. It is not engineered to withstand the strain of compressed air let alone the explosive forces generated in a potato cannon. But how do you get that message to an unknown and unreceptive audience?…

Ad Modern Brand Video

When people think veneer, they often think “cheap and ugly.” These new collections feature a technical processes, dying and fuming, that provide a real point of difference and create gorgeous, modern pieces. The challenge is, how to explain the technical…

Kincaid Furniture Brand Video

Under relentless cost pressure, furniture makers have become very sneaky, using shortcuts that the average person cannot see, to make furniture that looks nice, but really isn’t. Kincaid is very different. The challenge here was how to convey the quality…

AAA Car Care

AAA Carolinas is a pioneer in car club owned maintenance centers. Pioneers reap rewards, but they also catch arrows. While they had grown to ~25 locations throughout North and South Carolina, they were having problems sustaining business without promotional efforts.…

Variable Frequency Drives

They wanted a sales sheet, but a sales sheet wouldn’t have solved the underlying problem — when technical people talked about VFDs, they made the benefit of the product unintelligible, even to other technically-minded people. After all, pulse-width modulation is…

Unlucky Burglar

Home security systems have always been sold on the basis of fear. This pile-on, me-too sales and marketing strategy leads to communications and brands that interchangeable. This brand fungibility is okay for national players with money to burn on traditional…