Helpful Guide to Potato Guns
Pressurizing PVC Pipe is incredibly dangerous. It is not engineered to withstand the strain of compressed air let alone the explosive forces generated in a potato cannon. But how do […]
Ad Modern Brand Video
When people think veneer, they often think “cheap and ugly.” These new collections feature a technical processes, dying and fuming, that provide a real point of difference and create gorgeous, […]
Kincaid Furniture Brand Video
Under relentless cost pressure, furniture makers have become very sneaky, using shortcuts that the average person cannot see, to make furniture that looks nice, but really isn’t. Kincaid is very […]
AAA Car Care
AAA Carolinas is a pioneer in car club owned maintenance centers. Pioneers reap rewards, but they also catch arrows. While they had grown to ~25 locations throughout North and South […]
Variable Frequency Drives
They wanted a sales sheet, but a sales sheet wouldn’t have solved the underlying problem — when technical people talked about VFDs, they made the benefit of the product unintelligible, […]
Unlucky Burglar
Home security systems have always been sold on the basis of fear. This pile-on, me-too sales and marketing strategy leads to communications and brands that interchangeable. This brand fungibility is […]
We Must Become the Change We Want to See
This book was the capstone of a rebranding and culture change effort for the largest privately held outdoor company in the U.S. Entitled, “We Must Become the Change We Want […]
Storage is (not) Boring
It is possible that the only thing more boring than shelves is trying to think of something more boring than shelves. But, as a leading Space Saver dealer, Patterson Pope […]
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